A colorful Firmdale hotel tucked behind Piccadilly Circus, with Kit Kemp interiors, a courtyard, rooftop space, and even a bowling alley. Its greatest advantage is immediate access to Soho dining and West End theaters.
Why We Chose It
Ham Yard is Kit Kemp's most complete London hotel — a 91-room Firmdale property tucked behind Great Windmill Street with interiors that mix bold color, contemporary art, and handmade textiles in a style that is now globally imitated. The courtyard garden, the 1950s-style bowling alley, the rooftop terrace, and the oak-panelled bar all work. The location — a quiet cul-de-sac off Piccadilly Circus — gives you Soho's best restaurants and the West End's theaters on foot. Firmdale's other London properties (Covent Garden, Charlotte Street) share the aesthetic.
What Stands Out
- Private courtyard square in the heart of Soho: the urban oasis that no other Soho hotel possesses
- Firmdale Design (Kit Kemp): the finest mid-luxury design hotel group in London
- Bowling alley: the basement bowling alley that makes Ham Yard function as a destination rather than just accommodation
- Rooftop terrace (summer): one of very few rooftop terraces in central Soho, with views across the West End
- Michelin Two Keys 2025: the recognition that confirms what knowledgeable visitors already knew
- 10 seconds from Brewer Street: the position that makes the best Soho restaurants and the West End theaters equally accessible