One of the world's most exclusive shopping streets — 1.4km of flagship luxury boutiques, Swiss watch retailers, and chocolatiers from the Hauptbahnhof to the lake.
Why It’s Worth Your Time
Bahnhofstrasse runs 1.4km from the main train station to Lake Zurich and is ranked among the world's top retail streets by value per square meter. The full spectrum of Swiss luxury — Rolex, Patek Philippe, IWC, Bucherer — sits alongside Chanel, Hermès, Prada, and the excellent Jelmoli department store. The street itself is pedestrianised and tram-accessible. At the lake end, the Bürkliplatz hosts the weekly Saturday market (Apr–Nov) and Christmas market in December.
What Stands Out
- One of the world’s most expensive retail streets
- Swiss watch and luxury brand flagships
- 1.4 km pedestrianized stretch
- Saturday Bürkliplatz market
- Leads directly to Lake Zurich